The ITB is one of the largest and most important trade fairs for travel in the World. It’s not only for Germany, but it’s also international!
It will be overwhelming for first-timers! It will be overwhelming for those who have done it before, even more so if they aren’t organized. This event is great for networking, and travel dudes love it.
ITB travel is a must-go for us! 4-8 March 2020
Twenty-six halls represent the World, and some halls have 3-4 levels. You can even find 3, 4, or more bus lines that take you from one hall to another on different routes.
It is easy to get lost. I have successfully used the ITB Travel app to help me find my way. You should be more organized if you are looking to meet new people. Take a look at the map to see where each country is located before you make any appointments. It can take up to 30 minutes to get to your next appointment.
It would help if you allowed time between appointments. Don’t make too many appointments in a day. You can also be smart about setting up your next appointment. Try to keep it in the same place as the first.
Tip Use the park as a shortcut to your next meeting. You don’t need to go through crowds to find the park located in the middle of the exhibition. You can also easily find your way around the exhibition since each hall has large signs posted on its walls.
ITB travel should be not only a requirement for the industry but also for professional travel bloggers.
ITB Berlin is now in its eighth year. This means that the conference will be focusing on the new, up-and-coming industry. ITB Berlin offers many interesting workshops, presentations and discussions. Most of them will be found in the eTravel World (hall 6.1).
Two stages will be available: the travel Stage (hall 6.1) and the eTravel Laboratory (hall 7.1.1c). The eTravel Lab will host workshops, and there will be discussions and innovative sessions in the eTravel Stage.
Guide to ITB: What to Watch Out For
Panel discussion – “Influencer: Hero or Villain?”
When: Friday, 6 March
Time 15:00- 15:30
Where is Hall 7.1b eTravel Lab
For all, you travel bloggers add to your calendar.
– Wednesday, 10 am (Hall 4.1/113) Coffee & croissants with Evaneos
Wednesday, 3:30 pm (Hall 26a/108/118, 118) Cocktails & snacks served by local tourism boards in Malaysia
Thursday, 4 pm (Hall 26a/108/118, 118) Cocktails & snacks served by local tourism boards of Malaysia
Travel Dudes & ambassador ITB travel Tweet-Up:
When: Wednesday, 4th
Time 19.00 – 22:00
Location: Restaurant Muse, Immanuelkirchstrasse 31, 10405 Berlin
Tip – Come to ITB on Tuesday to meet up and have a chat with colleagues and friends. It’s closed to the public for three days, but you can get from one hall to another much quicker than the other. However, the exhibition is still open to the public on the third day.
Many people leave Friday morning, just before ITB Berlin officially opens its doors to the public. It gets so crazy that you stop trying to hold any successful meetings. You will find hostesses at the stands, and your opponent will be tired from the days before you organize a meeting. You want to get to know them and do business with them.
There are also some helpful webinars that you can view ahead of time. These webinars are available for trade visitors as well as exhibitors. You can view them free of charge.
Where to Stay: While visiting the ITB, there are many great places to explore Berlin’s neighborhoods. Expect heavy traffic to the ITB. A few hotels offer a shuttle service to the ITB. These hotels can be found here. There are also many hostels, boutique hotels, B&Bs, and apartments for rent.
For You:
You are new to social media and travel blogging, but you’re interested in working with top influencers in the field. You might have some experience and are ready to take your campaigns and strategies to new heights. You are a travel blogger and are looking for a partner to help you take your next steps.
THE ITB SPEEDNETWORKING GUIDE
When 5 March at 4.00 – 5:30 pm.
Where is City Cube Level A
Who? Exhibitors at ITB Berlin + Accredited Bloggers
Info: itb-berlin.de/en/Visitors/TradeVisitors/Blogger
How to speed date bloggers
- Know what you want from the ITB Blogger speed dating before you sign up. Exhibitors are looking for people interested in sharing content about their destination, their business and supporting their social media efforts.
- After you have received the Log-In to the Matching Tool, complete your profile. Speed dating is a two-way process. Sponsors are needed who are open to working with you on what you have in mind. Exhibitors are looking for sponsors who can meet their promotion and marketing needs. Both you and your blog should be as detailed as possible.
- Before scheduling meetings, spend some time researching the exhibitors you would like to meet and your expectations. The Speed Dating exhibitor profiles will contain information about the company and the aims of Speed Dating. To make an informed decision about whether the exhibitor is the right company to work with, you should visit their website.
- You should plan your appointments well and cancel meetings promptly if you are unable to keep the appointment.
- Register as a blogger on the Virtual Market Place to book additional meetings or plan follow-ups with the industry.
- To make the most of your 8-minutes, prepare questions and interests in advance.
ITB Travel Guide: Speed Dates for Exhibitors
- Know what you want from speed dating before you sign up. Bloggers are looking for partners on future projects. Some examples of project types include exchanging travel content for blog content about the company or location; finding companies willing to buy photography, video, or written content; and being hired to help with social media marketing efforts of the company or other projects.
- After you have received the Log-In to the Matching Tool, complete your profile. Speed dating is a two-way process. Bloggers need to meet your marketing and promotion requirements. However, bloggers also seek industry sponsors who are interested in what they do. You and your business will benefit if you share as much information as possible about your expectations and how they work.
- Do your research on bloggers and the target groups you are interested in meeting with before scheduling appointments. The profiles of bloggers that you match with will provide information about their readers and what they write about. To determine if they are right for you, take a look at the websites of their followers, and their Twitter feeds.
- In your planning, please include a second contact person from your company. This person can support you during ITB Blogger Speed Dating or act in your place if needed.
- Make sure you plan your appointments well and cancel any meetings that are not possible.
- Register at the Virtual Market Place for additional meetings or to organize follow-up meetings more easily with bloggers.
- Prepare questions and your interests in advance for meetings to make the most of your 8-minutes-slots.
- You can contact us if you have any questions about the partic or would like more information.
